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Doucal’s was born in 1973, when the Giannini family starts the company in Montegranaro, in the Marche region, the cradle of Italian excellence in the shoe industry. The second generation of the Giannini's, charmed by the inventions and the manual skills of the old craftsmen, has gone on along this path, safeguarding the “hand-made” together with the use of contemporary approaches.